"In The Arena"

E8: Oren Aks on Marketing the Fyre Fest, the Infamous Cheese Sandwich, and Why Our Culture Can’t Look Away from Colossal Failure

Aug 9, 2023
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ANECDOTE

Landing at Fyre Fest Disaster Site

  • Oren Aks recounted landing at the Bahamian island for Fyre Festival and immediately realizing the site and accommodations were a disaster.
  • They even broke into a wrong vacation home before settling in a rundown place with no basic amenities.
ANECDOTE

From Celebration to Angry Mob

  • The arrival day party at a beach restaurant was initially fun with open bar, but eventually food ran out and confusion escalated.
  • The crowd transitioned from excited guests to an angry mob demanding answers as night fell with no festival start.
ANECDOTE

The Iconic Cheese Sandwich

  • Oren and team stayed sober, detached from the chaos, and ended up eating limited food like a cheese sandwich at the worker's tent.
  • The cheese sandwich became an iconic and memorable symbol of the festival’s failings, despite its mundane nature.
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