#157: Why the Blogging Riches are in the Niches

Jan 20, 2021

Ask episode

Chapters

Transcript

Episode notes

Want to know why the blogging riches are in the niches? Today's episode will explain it.

I'm interviewing HollyAnne Knight from String & Story, who not only teaches people how to quilt, she teaches free motion quilting, a modern form of quilting.

And she's built a very successful business in a very niche lane.

HollyAnne shares how, as a way to deal with her postpartum depression after her first child was born, she got started quilting. This lead her to open an Etsy shop where she sold t-shirt quilts.

From there, she started blogging about quilting, while she discovered free motion quilting and began honing her skills.

She grew a community on social media, an email list, and created a successful course where she teaches quilters how to get over their fears and try free motion quilting.

I've split this interview into two parts because we spoke for close to an hour and half. In this first half, we talk about HollyAnne's origin story.

In part 2 we get into how HollyAnne built her business.

So if you had any doubt about niching down, this episode will make the benefits very clear.

Get My 4 Biggest Takeaways from Each Blogger Genius Podcast Episode and Stay Up to Date

Want to stay up to date on what's really happening now in blogging and online business?

Then please join my email list. Just head to bloggergenius.com and sign up.

Once a week, I send you my four biggest takeaways from each episode.

It's like a cheat sheet or Cliff Notes.

So, please head to bloggergenius.com and sign up and don't miss a new strategy to grow your business!

Show Notes:

Subscribe to The Blogger Genius Podcast:

Imagine a world where growing your social media followers and email list was easy…

If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.