'Challengers are only interested in direct deposit now': ClickSwitch's Cale Johnston

Welcome to the Tearsheet Podcast. I’m Tearsheet editor in chief, Zack Miller. As challenger banks battle over getting new customers, the discussion has moved over the big headline numbers to the quality of those new customers. More specifically, digital banks — but really all banks — are being judged on whether these new account openings turn into customers, whether these new users turn to the bank as their primary financial institution. ClickSwitch helps some of the biggest challenger banks and many traditional banks convert more account openings into new customers. Its technology helps new users easily switch over their direct deposits and bill pay to their new banking relationship. ClickSwitch founder and CEO Cale Johnston joins me on the Tearsheet Podcast.