We were doing a trial debrief recently after one of our H2H members didn't get their verdict.
"We went in, did the principle thing, and we lost."
But here's the thing.
There's a hierarchy of principles.
And that's what I'm talking about in today's episode.
The principle that's going to win will be decided by what your case is about. Is it about a sense of security or a sense of esteem?
Tune in to find out more.
-Sari
* * * * * FREE H2H TRAINING * * * * *
LET THE JURY SOLVE YOUR PROBLEMS IN 3 EASY STEPS
Use my H2H Funnel Method for voir dire so that your jurors tell YOU the principles of the case instead of you telling THEM (yes, really).
Get the training here: