The Restaurant Report McDonalds's and Doodles Unite for New Consumer Marketing
Dec 2, 2024
09:30
McDonald's recent partnership with Doodles marks a significant leap into Web3 and culture marketing for the fast-food giant. This collaboration, launching on November 18, 2024, introduces a holiday-themed campaign called "GM Spread Joy" that blends physical and digital experiences12.
The campaign features:
This partnership demonstrates how restaurant brands can leverage Web3 technologies for loyalty programs and cultural engagement. By collaborating with Doodles, a Web3 entertainment brand that evolved from an NFT project, McDonald's is tapping into a younger, tech-savvy audience
#RestaurantInnovation #DigitalMarketing #BrandEngagement
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📈 Learn More ~ Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry. https://www.savor.fm/restaurant-power-index
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The campaign features:
- Limited-edition McCafé cups with custom Doodles artwork
- A digital "pack-ripping" experience through the McDonald's app
- Unlockable digital wearables and animated content
This partnership demonstrates how restaurant brands can leverage Web3 technologies for loyalty programs and cultural engagement. By collaborating with Doodles, a Web3 entertainment brand that evolved from an NFT project, McDonald's is tapping into a younger, tech-savvy audience
#RestaurantInnovation #DigitalMarketing #BrandEngagement
🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in food service! - https://savorfm.substack.com/
📈 Learn More ~ Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry. https://www.savor.fm/restaurant-power-index
Follow on X: Savor_fm