Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group

Troy Carter, Co-Founder and CEO of Venice Music and former artist management of Lady Gaga shares his thoughts on the potential implications, legal disputes, and digital marketing war between Universal Music Group (UMG) and TikTok. As one of the key figures in the music business, Troy brings a unique perspective to the UMG dispute.

Carter goes into the evolving landscape of music distribution, consumption, and content creation highlighting the role of platforms like TikTok in shaping trends and amplifying artists' reach. He discusses the synergies between UMG, one of the largest music companies globally, and TikTok, a social media powerhouse known for its viral content and music discovery.

Throughout the conversation, Carter explores the opportunities and challenges arising from this partnership. He touches on topics such as music licensing, artist promotion, and the impact on music discovery and fan engagement in the digital age.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6ipRuifDkbiMZ3FVpJou4P

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook