Building your position of authority to get more leads

This show is about how to be seen as an expert in a particular topic without being seen as a poser and a know-it-all. How do we get that balance?
The relevance of building a position of authority is linked to the type of photography you do.
How can you build authority?
Posting authoritative content on Linkedin. Use your knowledge and experience to help people rather than explain things to them. And in helping them, you are building your authority. Engaging and commenting on other people's content also helps build your authority and give you a good reputation, as you are helping others get their content found too.

Blogging

This is again helping people, and people will realise you are an expert by reading your blogs. Having your blogs focussed on one area, linked to your area of expertise and focussing your blogs on this area
Webinars

These are a great way to show people you are an expert
Podcasts

Being a guest on a podcast can show you to be an expert inyour area. Our guest Toby Lee (listen to our interview with him here) is an expert at this. Another guest, Martin Hobby (listen to our interview with him here), is very good at building his authority
Offline

Speaking events: Speak at networking events or biggerevents. This shows you to be an expert. People presume you are an expert as you are on that stage.

TestimonialsThese are other people saying what an expert you are.

Avoid self-deprecationIn the UK, we often self-deprecate rather than promote ourselves. You can come across as an expert without being pushy or showy.