Ever wonder how the science behind alcohol consumption can influence your own relationship with drinking? Get ready to uncover the complexities of your brain's reward system, as we welcome neuroscientist TJ Power, a man on a unique journey of discovery and personal redemption. From youthful party animal to respected researcher, TJ's fascinating story is a testament to the human spirit's capacity for change.

Learn about the powerful role of dopamine, serotonin, and oxytocin in our lives and how they are affected by alcohol. We'll take you on an intriguing journey as we decode the dopamine curve, delve into the 'hacking' of dopamine and its resulting burnout, and reveal the surprising influence of serotonin on our happiness. TJ's insights, backed by his personal experiences and professional expertise, make for a riveting conversation that will change the way you view your own behaviours and coping mechanisms.

Our episode concludes with a rewarding exploration of endorphins and their connection to stress relief, physical exertion, and motivation. Learn why modern living often skews this balance, and how alcohol consumption can further exacerbate this. TJ's inspiring journey will encourage you to reevaluate your approach to well-being, and his unique methods will provide you with the tools to build a healthier relationship with alcohol. Brace yourself for an episode that promises to be as educational as it is empowering.

Learn more about OYNB and how it could help change your relationship with alcohol - https://go.oneyearnobeer.com/complete-control-program/?el=podcast

If you are ready to take a challenge and join our alcohol-free community, you can test it for 28, 90 or 365 days through one of our programmes: https://go.oneyearnobeer.com/challenges-uk/?el=podcast.

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