The Ever Important Meet & Greet

Nov 21, 2024

Meeting customers at a car dealership is like a job interview, and first impressions matter! Discover techniques to break the ice and start meaningful conversations. It’s crucial to introduce yourself to everyone involved in the buying process. Explore the art of reading customer cues, like when they’re ‘just looking,’ and how to effectively engage through active listening. The focus is on connecting personally to enhance the sales experience and make every interaction count.

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Intro

00:00 • 4min

Engaging Customers Through Effective Communication

03:56 • 6min

Mastering Customer Engagement in Car Sales

09:45 • 10min

This episode has been requested by one of our loyal listeners. His sales team were struggling to meet and greet customers that walk in, as so many initial contacts are made digitally or over the phone.

Simon explains that we should treat meeting a customer like an interview. They are interviewing you to be their sales person. Now, that’s a scary thought!

We then explore some straight forward techniques that can help get over the initial barriers and start a conversation.

It’s important to be yourself, and introduce yourself to everyone in the buying party.

Here are the highlights:

{01:48} Remember your interview conduct

{03:17} Starting a conversation

{07:34} Introduce yourself within a few minutes

{09:26} The used car meanderer

{11:18} When you can smell ‘just looking’

{17:28} Introduce yourself to everyone

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

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