Walmart’s Mean Girls ad aimed at gaining Walmart+ subscribers

Grace Sharkey - Stockout Community Host - FreightWaves - Lansing, MI

https://www.youtube.com/watch?v=VfX-brlBH18

Walmart Black Friday

• Opened up Wed Nov 8, three hours early to Walmart+ subscribers

• Walmart+

• $98 per year or $12.95 per month

• Around 12-20 million users based on various reports

• About 17% of US household penetration

• Prime is at 170 million

• is their Amazon Prime

• Made up 4% of the company’s “Other” income in the previous quarter

• Is their marketing focus as of last year

• Over the Summer, food stamp holders get it for half the rate

• Over 41 million ppl in US in 2022

• Perks

• Free shipping online, free grocery delivery on $35, fuel discounts, free Paramount+

• Whats the point: All the data can be used for Walmart Connect

Walmart Ads

• Walmart Connect

• Revenue up 36% year over year in Q2

• Advertisers were up 60% in Q2 vs Q1

• See a 30% return on digital ads

• Ties to revenue for e-commerce up 24% year over year in Q2

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