The Measure Pod #45 Forecasting analytics with machine learning (with Richard Fergie)
Jul 15, 2022
Richard Fergie, creator of Forecast Forge, joins Dan and Dara to discuss forecasting with machine learning models and the flaws in Google Analytics 4's machine learning approach. Richard shares his rules for using machine learning forecast models and emphasizes the importance of plotting the data first. They also touch on the challenges faced by analytics thinkers, the impact of consent management systems on website traffic, and upcoming features of Forecast Forge. Personal updates include Richard's plans to emigrate and a discussion on the new narrative adventure game, Road 96.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 6min
Challenges of Analytics Thinkers and Forecasting Tools
05:33 • 13min
Forecasting Impact of Consent Management Systems on Website Traffic
18:22 • 6min
Forecasting analytics with machine learning and upcoming features
24:02 • 6min
Discussion on a narrative adventure game and personal activities
29:46 • 3min