

522. Turn Podcast Episodes into Clients with Stephan Spencer
🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet.
In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low.
🎯 Inside the episode: • The lazy podcaster’s guide to turning transcripts into SEO machines • How to clone your content with the “Evil Twin” strategy • Why your client interviews should be stealth case studies • The 3 SEO pillars every podcaster must master (yes, even you)
700 downloads? 70,000? Doesn’t matter. If you’re podcasting without a strategy, you’re podcasting blind.
▶️ Listen now. Your podcast deserves better than page 9 of Google.
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/522.