Marketing Over Coffee Marketing Podcast Jason Keath Pleads The Case for More Bad Ideas!
Jun 6, 2025
In this discussion, Jason Keath, author and co-founder of Social Fresh, makes a compelling case for embracing bad ideas as a catalyst for creativity. He critiques traditional brainstorming methods and promotes active creativity through personal interventions. Delving into the constraints of creativity, he draws parallels with Michelangelo’s struggles sculpting David, underscoring how limitations can spark innovation. Jason also emphasizes the importance of real-life experiences and collaborative processes for enhancing creative potential in digital marketing.
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Creativity Needs Active Interventions
- Creativity is not taught academically as a process, unlike skills like drawing or writing.
- Making creativity an active skill with interventions breaks passive hopes for ideas and drives consistent creativity.
Wheeled Suitcase Innovation
- Jason shared the story of the wheeled suitcase invention inspired by a luggage expert observing airport carts.
- Expertise colliding with new experiences sparked the innovation.
Challenge Creative Constraints
- Identify and categorize potential project constraints to proactively challenge assumptions.
- Question or ignore constraints to uncover new creative possibilities.
