305: Turning Fixer-Uppers into Financial Freedom

What happens when you blend DIY passion with real estate expertise? You get Brittany Norman.

In this episode, we chat with Brittany—a Realtor, investor, DIY queen, and mom of three—who has built a fascinating career out of renovating, blogging, managing a short-term rental, and now helping buyers and sellers in Florida. Brittany pulls back the curtain on what it’s really like to live in a flip, how to manage your own Airbnb (while also being a real estate agent), and the behind-the-scenes of brand partnerships and blogging.

We talk about everything from flooded homes and staging tricks to managing construction chaos and prepping a house for guests—with a few chicken bones and soot-covered ceilings thrown in for good measure.

Whether you’re thinking about buying an investment property, managing your own short-term rental, or just love a good before-and-after project, this episode is for you!

We chat with Brittany about:

• Her journey from Etsy shop owner to licensed Realtor

• How living in renovation zones shaped her investing strategy

• The emotional side of selling a home you’ve poured yourself into

• Real talk about Airbnb—costs, communication, and cleaning

• The mistake she’ll never make again with kitchen cabinets

• When DIY is worth it… and when it’s time to hire help

• How she turned brand partnerships into real income

• Offering value as a Realtor through staging consultations

 

 

💬 Key Quotes & Takeaways

“There’s no free, easy money. Even with short-term rentals, there’s always going to be work involved.” — Alissa

“If I’m going to mess something up, I’d rather do it myself and learn than pay someone and still not love it.” — Brittany

“You don’t have to be salesy if you’re offering real value.” — Brittany

“Sometimes you don’t need a to-do list—you need a ‘what not to do’ list.” — Katy

Products, People & Previous Episodes Mentioned:

• PriceLabs (airbnb pricing tool)

• EllisonMade.com

• PalmHarborHideaway.com

• thecoastalagentfl.com

Connect with Brittany:

• Instagram (DIY + blog): @ellisonmade

• Real Estate: @thecoastalagent or coastalagentfl.com

• Airbnb: palmharborhideaway.com

Cheers to Erin Kirk for the heartfelt support toast! We love seeing agents support each other behind the scenes.

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