At their first-ever DevDay, OpenAI announced GPT-4 Turbo with a massive new context window, training data through April 2023, and more cost effective API calls. But the news that most marketers latched onto was the launch of GPTs – a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home. And then share that creation with others on ChatGPT paid plans (and eventually through a GPT store).

With a week or so of thinking and tinkering, Greg and Geoff offer up their take on whether GPTs live up to the hype, what it’s like to build them, where they fit into the larger AI story, and what they mean for marketers.

What to Listen For:

00:00 Start

10:40 What are GPTs? And why should we care?

20:41 Is this Open AI’s App Store moment?

36:43 The Low-Code, No-Code Future

49:01 The End of Shrink-Wrapped Apps?

54:17 Brainer/No Brainer

Get the full show notes, including links to resources and articles mentioned during the show: https://nobrainerpodcast.com/openai-gpt

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