Boom Saloon stands as a dynamic and innovative UK magazine, serving readers seeking to immerse themselves in the vibrant world of youth culture, music, fashion, art, and lifestyle. Through compelling journalism and captivating imagery, Boom Saloon curates emerging talents, identifies influential trendsetters, and offers authoritative insights into the ever-evolving global landscape. Whether exploring backstage access to music festivals, decoding fashion movements, or delving into the minds of visionary artists and influencers, this magazine inspires and empowers readers to navigate the currents of contemporary creativity with confidence and finesse.

In this episode, FT Strategies' Director, Lisa MacLeod is joined by Rachel Arthur, Founder and Editor at Boom Saloon, and Yuliya Sobakar Grati who is the Head of the Southern Europe OPG (Online Partnerships Group) in EMEA, to discuss Boom Saloon's unique digital revenue model and approach to ensuring organisational strategic alignment.

Boom Saloon participated in the Google News Initiative and FT Strategies Digital Immersion and North Star Foundation programmes. Digital Immersion is a programme designed to activate & accelerate publishers’ journey towards sustainable digital reader revenue, whereas North Star Foundation is a hands-on programme which guides publishers through each step of the North Star, facilitated by FT and Google experts.

The FT newsroom is not involved in its production.

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