The Dawn of Digital Marketing

In the early 90s, the concept of digital marketing was still largely unexplored, and Don Buckley played a pivotal role in this emerging field. As a marketing executive at Warner Brothers, he transitioned from being intrigued by the internet to actively incorporating it into promotional strategies. Buckley’s creation of an early movie website for the film 'Disclosure' marked a significant turning point, demonstrating the potential of the internet as a marketing tool. Despite skepticism from colleagues, Buckley and his team ignited the digital revolution in movie marketing through bold experimentation and innovation.