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Maintaining personal data privacy during online shopping is essential, especially when purchasing physical goods. Smaller retailers may offer specific products that larger companies do not, but they often come with increased privacy risks, as they may not have robust security measures in place. While the convenience of online shopping is appealing, consumers can mitigate risks by utilizing services like payment masking and alias email accounts. Additionally, using a P.O. box or private mailboxes can provide a layer of anonymity, allowing buyers to protect their personal information while still receiving their orders securely.