From Lab to Market: Commercializing Deep Tech Innovation. A chat with Marc Perron, Deep Tech Commercialization Expert @Alizem

Feb 9, 2024

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Welcome back to Deep Tech Catalyst, the channel where science meets venture!

Today we have Marc Perron, a business consultant and Deep Tech Expert.

We’ll delve into the intricate process of introducing groundbreaking technology to the market, exploring challenges such as scaling, intellectual property rights, market traction, and Freedom to Operate (FTO) with invaluable insights and strategies tailored for success in the ever-evolving landscape of innovation.

Join us as we navigate the fundamental principles of #commercailization and actionable approaches to unlocking the full commercial potential of #deeptech innovations. Host: Nicola Marchese Guest: Marc Perron #DeepTechCatalyst --------------------- TIMESTAMPS: (00:55) 🎙️ Introduction

(03:53) 🚧 Different Paths: SaaS vs. Deep Tech

(05:49) 🚀 Transitioning from Lab to Market

(08:44) 🔍 Assessing Market Viability

(12:55) 🧲 Differentiating Must-Have vs. Nice-to-Have Products

(16:19) 📈 Prioritizing Metrics for Investor Traction

(19:00) 🤔 Why is Freedom to Operate important for scaling? ------------------------ KEY THEMES COVERED:

1. Understanding Deep Tech Commercialization: Delve into the intricate process of bringing cutting-edge technology to market, emphasizing the role of intellectual property, rigorous research, and market dynamics.

2. Different Paths: SaaS vs. Deep Tech: Recognize the fundamental distinctions between Software as a Service (SaaS) companies and deep tech ventures, highlighting the importance of intellectual property and the complexity of deep tech products.

3. Transitioning from Lab to Market: Acknowledge the challenges scientists face when transitioning technology from the lab to the market, emphasizing the need to break free from academic constraints and adopt a market-oriented mindset.

4. Assessing Market Viability: Engage potential customers early on to evaluate market potential and gather valuable insights for product development, investor traction, and scalability.

5. Differentiating Must-Have vs. Nice-to-Have Products: Understand the importance of creating a product that fulfills a critical need (must-have) rather than merely providing convenience (nice-to-have), emphasizing user acceptance, innovation, and affordability.

6. Prioritizing Metrics for Investor Traction: Focus on key metrics such as customer quality and geographic concentration to demonstrate traction to investors, showcasing scalability and market acceptance.

7. Navigating Freedom to Operate: Navigate the complexities of intellectual property rights and freedom to operate, emphasizing the importance of conducting due diligence and working closely with legal experts to mitigate risks effectively.

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