Episode #70 - Lindsey Gamble on Mastering Influencer Marketing and Threads

Sep 6, 2024

Lindsey Gamble, a leading consultant in the creator economy, discusses his journey from hip-hop blogging to becoming a top advisor in influencer marketing. He shares key insights on building a personal brand and navigating industry trends. Lindsey dives into the dynamics of influencer marketing, offering actionable strategies for creators and brands. He highlights his enthusiasm for Threads as a new platform for engagement, emphasizing the benefits of authenticity and creativity in content creation.

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Intro

00:00 • 2min

Understanding the TikTok Algorithm: Math Behind Recommendations

01:38 • 2min

Exploring the Dynamics of Influencer Marketing and the Creator Economy

03:12 • 2min

From Cancer Research to Hip-Hop Blogging: A Journey into Influencer Marketing

05:14 • 2min

Navigating Threads for Growth

07:26 • 17min

In this episode, we dive deep into the world of influencer marketing and content creation with Lindsay Gamble, a leading consultant and advisor in the creator economy. From his early days as a hip hop blogger to mastering Threads and other social media platforms, Lindsay shares valuable insights on building a personal brand, staying ahead of industry trends, and creating content that resonates.

Lindsey Gamble is an influencer marketing and creator economy consultant, advisor, and speaker. Using his experience building influencer marketing programs for enterprise consumer brands and his deep understanding of the creator economy, he leads brands in entering new trends within the creator economy. He has previously worked with brands like PayPal, Tyson Foods, SharkNinja, Weber Grills, Fanatics, HotelTonight, Burt’s Bees, The Scott’s Company, and GoPro.

He also writes a weekly newsletter that breaks down creator economy news and trends, providing actionable insights for creators and brands. The newsletter was named one of the best marketing newsletters to subscribe to in 2024 by Buffer.

Lindsey's work and expertise have earned him recognition as a Top Voice in the Creator Economy by LinkedIn and a Top Creator Economy and Influencer Marketing Expert by Business Insider.

Quotes from this interview: "If you're passionate about something and you create content over time, you can create opportunities." "What I love about Threads is because it's connected to Instagram, you're able to still build off your Instagram presence, but it's another way to really share text-heavy content." On Threads: "You get those early adoptive benefits, but also you can fail early in some cases." "As a marketer, I think it's important to understand what the platforms care about so you can start creating content that leans into that." "I think most brands should be creator-first and think about those relationships." Follow Lindsey:

Threads: https://www.threads.net/@lindseygamble_ LinkedIn: https://www.linkedin.com/in/lindsey-gamble/

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