The Marchitect cover image

The Marchitect

S3 Episode 4: What do Content & Sales need from PMM with Morgan, Ashley & Devin

May 18, 2023
53:17

Did you know that PMMs and Content Marketers across organizations miss out on one integral element in their revenue pipelines? A sit down with their sales team!

Often perceived as “no strings attached,” the ideal relationship between pmm-content-sales should look like a marriage to accelerate your revenue goals.

How do sales, especially those on the front lines like SDRs/ BDRs, view, and leverage product marketing & content? Can product marketing & content marketing help sales exchange our value for our customer’s money efficiently?

Listen to Rowan Noronha, Founder of the Product Marketing Community, and guest host Ashley Faus, Director of Integrated PMM, Atlassian, who are joined by Morgan Ingram, Founder & Chief Edutainment Officer, Ascension Media Productions, and Devin Reed, Director of Content & Thought Leadership, Clari exploring how content and community solutions and strategies emerge from a deeper understanding of sales and revenue.

Listen to Ashley, Morgan, Devin and Rowan as they discuss what content marketing and sales need from product marketing in order for their companies to Exchange Value for Money… efficiently.



Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode