In this episode, Debbie Howard discusses the power of adapting to technology as a business during the pandemic and some of the valuable strategies that have increased the success of Senior Living Smart, an agency that provides proven strategies for boosting occupancy in senior living communities. She divulges their best marketing practices, including mapping the prospect’s journey and personalizing the experience with their clients’ brands down to the individual person. She describes the effectiveness of marketing automation, using technology to reengage old leads and gain new customers, and speeding up the rate at which they receive leads.
Tune in to learn why third-party lead aggregators are a problem, why it’s important to pivot client interactions, such as tours, into virtual experiences, and why Debbie’s business is growing so quickly during COVID-19
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