

How the EU's Voluntary AI Code is Testing Industry and Regulators Alike
12 snips Jul 13, 2025
Luca Bertuzzi, a Senior AI Correspondent at MLex specializing in European tech policy, dives into the implications of the EU's new voluntary AI Code. He discusses how this code aims to enhance transparency and mitigate risks for companies under the AI Act. Bertuzzi highlights the concerns from both European and American tech firms regarding the implementation timeline and compliance challenges. He also addresses the political pressures surrounding tech regulation and the potential consequences for non-compliance, underscoring the need for collaboration among stakeholders.
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EU AI Code Sets Benchmark
- The EU's Code of Practice on General-Purpose AI sets a regulatory benchmark despite being voluntary.
- It pushes AI companies to comply early and influences global AI model standards.
Signing Code Signals Compliance
- Signing the voluntary code signals compliance and reduces legal risk under the AI Act.
- The EU Commission uses the code to politically pressure compliance, risking companies who don't sign facing enforcement.
Companies Prioritize Rollout Over Compliance
- Companies likely continue releasing AI models regardless of grace periods or enforcement delays.
- Product teams prioritize rollout; legal teams manage compliance risks afterward.