It is difficult to launch and scale a new casual game these days. However, a few studios found a way to survive the turbulences of the market and become antifragile. Hear the business success story of FunCraft, a lean and small casual studio founded in 2019 by ex-EA and Zynga Product Leader Michael Martinez and his co-founder Jason McGuirk. Learn how after failing their first startup Juicebox, the two co-founders came back together to try again, taking the key learnings from the past: focus on rapid development and testing with a lean and experienced team, a discipline and commitment to investing only in the game with the best metrics.

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If you don't know yet about this studio, check out their awesome social Word games at https://www.funcraft.com/

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84. How To Build An Antifragile Casual Games Studio - with Michael Martinez