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Tripod's Early Days
- Ethan Zuckerman, a grad student in 1994, joined Tripod.com as their founding webmaster.
- Initially, Tripod.com was a web-based magazine for recent college graduates.
The Webpage Builder
- One of Ethan's programmers created a webpage builder tool, allowing anyone to create a website.
- This led to a massive surge in Tripod's traffic and web hosting costs.
The Ford Fiasco
- Tripod struggled to monetize its increased traffic and turned to advertising.
- An ad sales demo to Ford went awry when an ad was displayed alongside inappropriate user-generated content.