In this episode of Let's talk ABM, Declan chats to Danny Nail, Account-based Engagement Lead - Financial Services at Microsoft. Danny is one of the world’s leading ABM practitioners and thought leaders. His ABM programs at SAP and now Microsoft have won numerous awards and praise. Danny sees One-to-one and One-to-few ABM as true ABM and shares his insight in this Let’s talk ABM podcast interview.
Here's what they cover:
- How Demand Gen and ABM can coexist
- The difference between ‘intent’ and ‘interest’
- What the hardest part of ABM is
- Advice on how to succeed at Account-based Marketing
