This Is Supposed To Be Fun (with Bob Aufuldish)

Call up the Michaels and bust out as many classroom gimmicks as you can because Did I Do That? is wrapping up our trip to the Old Bay (aka San Francisco) by going back to school. The legendary Bob Aufuldish (partner at Aufuldish & Warriner and Professor of Design at CCA) joins Sean in Bob’s San Anselmo studio to talk about designer golfballs, the challenge of being taken seriously as a young professor, and typeface impulse buys.

Bob’s long-time practice with his wife and partner Kathy Warinner, Aufuldish and Warinner, can be found online at aufwar.com. You can find the interview Bob did a few years back for AIGA SF with fellow CCA professor Eric Heiman on the AIGA SF website—that article expands on a few of the stories we talked through here and is a ton of fun! You can buy Bob’s type work as FontBoy on MyFonts, or just check out the (lovely but frozen in amber) FontBoy website at fontboy.com.

This episode was recorded February 1, 2025 in Bob’s studio in the wilds of Marin, in beautiful San Anselmo, California. Thank you so much to Bob and Kathy for hosting me (and letting me scarf down so many of their Trader Joe’s cookies while I was out there)!

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