Making Sense of Martech #034 | Building the CDP category
A conversation with Kazuki Ohta & Mike Anderson.
In this episode I am joined by Kazuki Ohta (co-founder and CEO of Treasure Data) and Mike Anderson (the CTO and founder of Tealium) for a round table discussion to discuss the perspectives on the outlook of the CDP industry, how they're building it and the growing challenges around data, privacy, regulation, and consumer attitudes in the CDP space.
We talk about the changing role of the category in the enterprise. Why people are still mystified by the technology. The increasing privacy pressure put onto the industry and the role of the CDP when building digital capability. And we also touch on how big tech is increasingly encroaching into the market and what it means for people building CDP solutions from the ground up.
Go here for show notes, links, and resources.
Subscribe to The Martech Weekly here.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Kazuki Ohta on LinkedIn
You can find Mike Anderson on LinkedIn.