Theory of Change Podcast With Matthew Sheffield Theory of Change #026: Nandini Jammi and Claire Atkin on the economics of disinformation
By now, a lot of people are aware of and concerned about the lies, hatred, and rumors that are so rampant on social media. The social media companies are definitely responsible to a large degree for letting this happen. But they don’t deserve all the blame. There’s another sector of the internet economy that has been promoting and even paying the merchants of hatred and lies—the advertising technology business, better known as “Ad Tech.”
What is ad tech? Basically it’s the software and services behind the zillions of ads that are basically inescapable on the internet through a complicated system of exchanges and instantaneous bidding. These companies are known for their practice of tracking and spying on people’s browsing habits, but they also are, in many cases, lying to the advertisers themselves about their ads—who watches them and where they appear.
The long and short of it is that companies who advertise are often unaware that their advertising budgets are being used to subsidize bigoted and hateful content.
How this all works is very complicated but the good news is that there is something that we can all do to help stop these shady practices. In this episode, we feature Nandini Jammi and Claire Atkin, the co-founders of Check My Ads, a new organization that’s working on helping organizations and individuals put an end to online bigotry.
MEMBERSHIP BENEFITS
The full transcript, audio, and video of this episode are available to subscribers. Please join today to get full access with Patreon or Substack.
The deep conversations we bring you about politics, religion, technology, and media take great time and care to produce. Your subscriptions make Theory of Change possible and we’re very grateful for your help.
If you would like to support the show but don’t want to subscribe, you can also send one-time donations via PayPal.
If you're not able to support financially, please help us by subscribing and/or leaving a nice review on Apple Podcasts. Doing this helps other people find Theory of Change and our great guests.
ABOUT THE SHOW
Theory of Change is hosted by Matthew Sheffield about larger trends and intersections of politics, religion, media, and technology. It's part of the Flux network, a new content community of podcasters and writers. Please visit us at flux.community to learn more and to tell us about what you're doing. We're constantly growing and learning from the great people we meet.
Theory of Change on Twitter: https://twitter.com/TheoryChange
Matthew Sheffield on Mastodon: https://mastodon.social/@mattsheffield
Matthew Sheffield on Twitter: https://twitter.com/mattsheffield
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit plus.flux.community/subscribe