21 Savage, the Grammy-winning rapper and insightful storyteller, shares his riveting journey from London to Atlanta. He recounts surviving a shooting and witnessing violence, offering a raw look at the realities of the rap game. The discussion includes his financial insights on the music industry, contrasting rap earnings with NFL salaries, and thoughts on streaming profitability. 21 also talks about his musical aspirations, collaborations, and his reflections on personal growth and resilience, making for an engaging and candid conversation.
21 Savage shares his journey from humble beginnings in London to fame in Atlanta, highlighting resilience and growth through personal challenges.
The rapper discusses the impact of personal loss on his music, using his experiences to shed light on violence and community struggles.
He emphasizes the importance of fatherhood in his life, seeking to provide a stable environment for his children to break generational cycles.
21 Savage explores the complexities of the music industry, particularly in monetization through streaming, asserting it can be profitable with strategy.
Deep dives
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21 Savage: A Unique Journey
21 Savage's story showcases a remarkable transition from humble beginnings to stardom, influenced by his early life in London and later relocation to Atlanta. Raised in a large family and surrounded by cultural traditions, his upbringing laid the foundation for his career in hip-hop. Meeting challenges head-on, including navigating a new environment and the loss of loved ones, shaped his resilience and ambition. Through hard work and dedication, 21 Savage has established himself as a significant figure in the music industry.
The Impact of Personal Tragedy
The artist's experiences with personal loss, including the death of friends and family, profoundly inform his music and message. These experiences resonate through his lyrics, emphasizing the realities of violence and grief faced in his community. By addressing these themes openly, he aims to inspire others and provoke thought regarding the cycle of violence. The expression of vulnerability in his work allows for a deeper connection with listeners who may have faced similar struggles.
Navigating Relationships and Fatherhood
Fatherhood holds tremendous significance for 21 Savage, shaping his aspirations and motivations. His relationship with his parents, marked by challenges and separation, fuels his desire to provide a stable, loving environment for his children. Understanding the shortcomings of his upbringing, he strives to break the cycle and be present in his children's lives. The commitment to prioritizing family transcends his public persona and reinforces his personal growth journey.
The Evolution of His Music
21 Savage describes his growth as an artist and the evolution of his music over the years. He notes a shift in both subject matter and sound, aiming to connect with listeners on a deeper level. Collaborating with various influential artists contributes to this evolution, allowing him to experiment while still staying true to his roots. His commitment to reflecting both personal experiences and broader societal themes drives the narrative of his current projects.
The Role of Collectives in Atlanta's Music Scene
The Atlanta music scene has cultivated a diverse range of artists, and 21 Savage acknowledges the importance of community and collaboration. Drawing inspiration from other successful artists such as Future and T.I., he recognizes how crucial it is to support one another in a competitive industry. The unity among artists fosters a sense of pride in their city, elevating their collective success and creating a rich cultural tapestry. This interconnectedness bodes well for the future of Atlanta's musical landscape.
Streaming Success in Modern Music
21 Savage highlights the complexities surrounding the music industry, especially regarding streaming and monetization. Despite opinions that streaming may not yield high returns, he emphasizes that it can be lucrative with the right structure and audience engagement. By leveraging his growing popularity and strategic partnerships, he has managed to capitalize on the advantages of the streaming era. As the industry evolves, continued adaptation and innovation remain vital to maintaining success.
The one and only 21 Savage sits down with Shannon Sharpe in this episode of Club Shay Shay, and it's a rollercoaster of realness with the Atlanta rapper. 21 goes into what it was like being born in London and growing up in Atlanta, exposing the trials and tribulations that eventually led to him becoming a global music superstar. Then, 21 Savage spares no details as he shares the chilling story of surviving six gunshot wounds and witnessing his friend's murder. The harsh realities of the rap game aren’t exclusive to 21’s experiences as he delves into the death of Memphis’ Yo Gotti’s brother. Then, The Saint Laurent Don delves into the financial side of the industry, comparing rap money to NFL earnings and shedding light on the frugality of T.I., who almost gave 21 a million dollars but didn’t, which turned out to be a blessing in the long run. But the buck doesn’t stop there, as 21 responds to Snoop Dogg's streaming insights and shares that there is good money to be made from streaming, which has compelled him to consider selling his catalog as Future did. 21 Savage covers it all; from claiming the title of the best rapper in his XXL Freshman Class, to giving his picks for the Mt. Rushmore of R&B artists and the best rappers from Atlanta, and expressing his willingness to drop a collab album with J. Cole. It's a candid, no-filter conversation that gives fans an unfiltered glimpse into the life and opinions of the Atlanta rap legend.
