Mitch Russo is the CEO of MindfulGuidance. In 1985, he founded TimeSlips Corp, a software company he started from his garage. After exiting the company, he became independently wealthy at 42. From there, Mitch began BusinessBreakthroughs with Tony Robbins and the late Chet Holmes, where he was the President and CEO. Mitch is a two-time Inc. Magazine Entrepreneur of the Year nominee and author. His best-sellers include Power Tribes: How Certification Can Explode Your Business and The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies.

In this episode…

To grow an online business, e-commerce entrepreneurs need to focus on three foolproof methods: increasing customer numbers, increasing the value of transactions, and increasing the frequency of transactions.

Most e-commerce sellers pursue traditional advertising in the hope that it will raise brand awareness. But serial entrepreneur Mitch Russo advocates free advertising using PR methods such as podcast features, press releases, and news articles. However, don’t expect instant results — it could take 30 or more appearances to experience sales conversions. Growing a fanbase helps immensely with boosting transaction frequencies. Mitch recommends creating effective communications and content using platforms like YouTube, TikTok, and Instagram to build a loyal following. LinkedIn and email campaigns are also effective channels to reach your target audience.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mitch Russo, CEO of MindfulGuidance, talks about building profitable and scalable companies. Mitch shares strategies for increasing customer count and the value of transactions, leveraging free advertising to boost sales, and techniques for growing the frequency of purchases.

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