Internet History Podcast 212. Susan Lyne Part 2
Dec 8, 2025
In a captivating discussion, Susan Lyne, a veteran media and tech executive known for her leadership at Martha Stewart Living Omnimedia and Gilt Groupe, shares her journey after departing ABC. She candidly reflects on modern fandom's impact on creators and discusses recovering from public setbacks. Susan reveals the intricacies of managing Martha's brand during crises and dives into Gilt's revolutionary business model. Now an investor with BBG Ventures, she emphasizes the importance of supporting women founders and the exciting potential of AI in shaping the consumer landscape.
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Audience Connection Is Stronger Online
- The internet deepens viewers' connections to shows and characters, extending a series' life across eras.
- Immediate feedback from online communities gives producers real-time signals about what's resonating.
Use Setbacks As A Reset
- After a public career setback, limit the self-pity and treat it as an opportunity to reset.
- Use the pause to rethink where your skills apply and plan your next professional move.
Martha's Expert-Led Content Machine
- Martha Stewart organized her company by expert teams (food, weddings, crafts) rather than traditional editors.
- Those teams produced evergreen content that fed products, books, and licensing deals.
