The Matt Walsh Show I Have A DISTURBING Update About Target
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Nov 14, 2025 Target's new employee conduct policy has sparked outrage among customers and online critics. The mandating of cheerfulness, especially during the holidays, raises questions about customer service standards. Matt discusses the decline in basic service expectations and shares personal retail anecdotes. He connects this issue to broader trends in work quality and critiques the impact of mass immigration on labor. Will the call for better training revive the standards American workers once adhered to?
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Target's 10-4 Customer-Engagement Rule
- Target instituted a “10-4” policy requiring employees to smile within 10 feet and offer help within four feet to boost holiday sales.
- Matt Walsh frames this as a return to basic customer-service expectations that used to be standard.
Public Backlash Frames Smiles As Mandatory Happiness
- Public reaction online was largely critical, mocking mandatory cheer as 'forced happiness.'
- Walsh highlights the backlash as evidence of lowered expectations for service jobs.
Personal Memory Of Better Customer Service
- Matt Walsh recalls older customer-service norms where staff greeted and helped shoppers routinely.
- He contrasts that past with current stores where employees often offer no acknowledgement.