World Business Report How is streaming changing what we listen to and watch?
Dec 31, 2025
Tom Noonan, an Oscar-winning producer known for 'Crash,' and Alejandro Roas from Parrot Analytics share insights on the seismic shift in entertainment due to streaming. They discuss Netflix's unique strategy of screening films in cinemas to engage fans. The decline of MTV highlights how streaming has revolutionized music discovery. Strategies to boost subscriber engagement, including new genres and live sports, are analyzed, revealing how streaming shapes viewing habits and financial strategies in the industry.
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Use Limited Cinema Runs Strategically
- Use curated theatrical events to create buzz and reward creators rather than chase mass box office.
- Tom Noonan suggests limited cinema runs are effective marketing tools for streaming hits.
Cinema Release As Marketing Play
- Netflix used a 500-theatre theatrical event for the Stranger Things finale mainly as a marketing and creator-friendly stunt.
- Alejandro Roas and Tom Noonan say it raises attention rather than massively expanding box-office reach.
Hardcore Fans Amplify Demand
- Activations that energise hardcore fans drive word-of-mouth and measurable demand uplift.
- Alejandro Roas says grabbing attention via events multiplies a show's profile across platforms.