CoinDesk Podcast Network MARKETS DAILY: Crypto Update | Can Blockchain Help Create a More Sustainable Future?
Jan 31, 2025
Andrew Berkowitz, CEO of ValuesCo, builds platforms using blockchain for positive societal impact. Suzanne Pelletier, Executive Director of Rainforest Foundation US, focuses on integrating blockchain into environmental conservation. They explore blockchain's potential for funding sustainable projects and protecting forests. The discussion highlights how digital currencies can reshape nonprofits and drive engagement through innovative strategies. They also delve into gamification as a tool for fostering positive habits, emphasizing the role of technology in meaningful change.
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Early Crypto Fundraising Attempt
- Rainforest Foundation US launched a coin 10 years ago to fund its work.
- It failed due to lack of community building, highlighting the importance of community engagement.
Bitcoin Treasury Strategy
- Instead of launching another coin, Rainforest Foundation US is building a Bitcoin treasury.
- This strategy mirrors companies like MicroStrategy and leverages Bitcoin's potential appreciation.
ValuesCo's Approach to Positive Change
- ValuesCo connects brands, nonprofits, creators, and audiences through rewards ecosystems.
- They aim to incentivize positive action, going beyond simply donating profits.