Ever rolled your eyes at the phrase “personal brand”? Same. But before you check out, I want to show you why building a personal brand might be the most profitable thing you do in business.

In this episode, I’m sharing:

What building a personal brand really means (hint: it's not about being an influencer)
The exact hires that helped me step into my CEO role
The journal entry I wrote after hiring a COO (yes, I’m sharing it 👀)
And how one messy Facebook post led me to my most powerful team member

Back in 2019, I was running multiple 7-figure offers, managing teams, building tech—and I was overwhelmed. I needed help, but I didn’t know where to start. So I under-hired on purpose, and it changed everything.

If you're juggling all the hats and feeling stretched too thin, this episode is for you.

Because your personal brand isn’t fluff—it’s a growth lever. And when you build the right team and let go of perfection, you can scale faster than ever.

Let’s dive in.

Click play to hear all of this and:

[01:00] Why personal branding isn’t just for influencers (and how it can add 7 figures in revenue).

[03:00] What I had to unlearn in order to scale my personal brand while running a business.

[04:00] How hiring an operator changed everything (plus my exact hiring process).

[05:30] A raw, emotional journal entry from the week I hired my COO.

[07:15] The Facebook post that led to the best hire of my life (yes, really).

[08:30] The truth about my messy backend systems (and why they were breaking me).

[10:45] Why under-hiring first can be strategic—and how I elevated my hire into a COO.

Listen to Related Episodes:

How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling

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For full show notes, visit jasminestar.com/podcast/episode582

Seckou Keita, Tess Tyler and Nick Patrick, from Prince to Kings