What do you do when a business area becomes energetically draining, or the income isn’t flowing? Today’s guest has many intuitive superpowers, and one of them is “following the data points of truth.”

In this episode, Erin Weed and I discuss why you shouldn’t just stick with something that is no longer aligned; the tragic event that launched her journey into entrepreneurship; the moment she knew it was time to release her first business; how she came up with her unique process, The Dig®️ (then later trained a dozen facilitators to help conduct sessions); volunteering as one of the best ways to try on new business ideas; and setting intentions with a word of the week and for the year, in addition to your core word at the center of who you are.

⛔️ For listeners who wish to avoid sensitive content: This episode contains a story about violent crime.

More About Erin: Erin Weed is an intuitive communications expert with a passion for truth and storytelling, dedicated to helping leaders discover their purpose and express it succinctly. With a background in PR and documentary production, she has a wealth of experience. Erin's journey took a transformative turn when the tragic murder of her sorority sister inspired her to launch Girls Fight Back!, a global women's safety education company. Erin is also renowned 22-year professional speaker who coaches TEDx and TED speakers using her unique approach, The Dig®, to distill their messages down to simple words.

🌟 3 Key Takeaways

Core values are something you’re choosing, and how you want to show up. The Dig is about excavating the past and remembering who you already are, deprogramming what’s getting in the way of expressing that.
Why do you do what you do? Erin’s Dig process boils down to one word, a frequency. Your word is not a descriptor, it’s about the life path you’re here to learn and teach about, the lens through which you see the world, stories or our life so we can be better teachers.
Resonance meter: 0 to 100, how true does this feel? No one is authentic or inauthentic; the more we’re authentic, the more we will be aligned. The authentic truth of who you are is always moving. The work is to know thyself so deeply that when your resonance meter starts to dip, you’re so attuned to it that you’re able to stop and ask why. What’s happening?

📝 Permission

Be radically honest with yourself. Try Erin’s Head Heart Core framework: Pick a topic that is alive for you, or one that has been challenging for you. Share your truth by naming the factual truth, what is undisputedly true. Then name your emotional truth, then name what you really, really, want.

✅ Do (or Delegate) This Next

Take out a pen and paper and reflect: When is the last time I was out of alignment, and how did it feel in my body? How did it show up in my thoughts? How did it show up in my life expression?

🔗 Resources Mentioned

📚 Books Mentioned

🎧 Related Episodes

The Hoffman Podcast: Episode 1 with Erin Weed
The Penney & Jenny Show (Spotify playlist)
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