There’s speculation and worry about what marketing will look like in a post-IDFA world - especially since laser-focused targeting of high-value users on platforms like Facebook has been so incredibly successful. But there is no reason that the future should be entirely gloomy without this ability to laser-target users. We’ve all been in a world without hyper-targeting; we just have to look back to lessons from the past to see what the future might look like. 

KEY HIGHLIGHTS

💰 Why we are bidding very high on Facebook’s value-optimized campaigns, but not on Snapchat or TikTok

🧮 How marketers justify high CPIs and CPMs on Facebook

🔬 Precise targeting is very impactful; but we are going to learn to live without it

📜 What we did pre-2016 is going to help us navigate the future

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/back-to-the-future-how-pre-2016-ua-strategies-prepare-us-for-a-post-idfa-world/

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