Just Go Grind #306: Richard Mensah, Co-Founder of EllisX, on Pioneering Authentic Marketing for Tech Startups
Richard Mensah is the Co-Founder of EllisX, which is pioneering authentic marketing, a new market category that allows companies to increase brand awareness without hassle. Their infrastructure empowers creators and writers to connect with the best startup/tech stories. Originally from Ghana, Richard previously founded 3 startups in the Media, Adtech and HR industries, while studying for his college degree in Computer Science. His current company EllisX was selected as a finalist for the 2020 New England Innovation Awards, the oldest innovation competition in the Northeast. Richard was listed in BostInno’s 25 under 25 in 2019 and holds graduate degrees in international business and disruptive innovation.
Topics Covered by Richard Mensah in this Episode-
How EllisX is pioneering authentic marketing
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Richard’s entrepreneurial journey with 4 startups
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How Richard met his co-founder Leia Ruseva and how EllisX got started
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Customer discovery, the early stages of EllisX and how the concept has shifted to their current vision
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Their launch on Product Hunt
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EllisX’s current business model and how they developed their pricing
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How they’re approaching growth through partnerships, referrals and content
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How their strategy informs conversations with investors
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Getting into Launch House
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What the EllisX user experience is like
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