[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.

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Aug 19, 2025

Becca Harpain, a Digital Course Academy graduate and creator of Custom Codey, shares her journey from a struggling designer to an innovative educator for Squarespace users. She discusses how her custom AI tool drives engagement while she prepares for maternity leave. Becca's unique two-offer strategy caters to distinct audiences, proving that AI can echo her voice and enhance her business without replacing her. Her success story demonstrates the power of listening to your audience and embracing technology to create new revenue streams.

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INSIGHT

Make AI Rely On Your Expertise

Becca reframed AI from a threat into a tool that relies on her proprietary content.
Teaching AI her processes let it answer like her and scale support and revenue.

ADVICE

Price Small And Simple For Early AI

Price modestly for imperfect early-stage AI by offering a low one-time fee.
Use lifetime access to reduce friction and align with audience expectations.

INSIGHT

Different Offers For Different Audiences

Separate offers can serve different audience segments and revenue streams.
A course and a low-cost AI tool can coexist and target distinct customer needs.

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A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works

If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes.

I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional stream of revenue.

What I love most about Becca’s story is that she didn’t overthink it. She got scrappy, listened to her audience, and built something that aligned with her zone of genius. Her AI tool, Custom Codey, isn’t replacing her. It’s amplifying her voice, supporting her audience while she prepares for maternity leave, and keeping her business moving even when she steps away.

If you're building a course or already have one, and you're curious about how AI can elevate your offer, this episode is for you. Becca is an amazing example of what’s possible when you think creatively, take action, and serve your audience in new ways.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You don’t need to bundle everything into one offer – Becca’s offers serve two different audiences. She listened to what people actually needed and met them where they were.

2️⃣ AI can sound like you… when you teach it to – Becca trained her custom GPT with her course content, proprietary processes, and point of view so it delivers answers just like she would.

3️⃣ Done is better than perfect – She launched her AI tool using a Notion page and a buy link, proving you don’t need fancy tech to start. You just need a clear idea and the willingness to get it out there.

RESOURCES MENTIONED IN THIS EPISODE:

What’s standing between you and your next $100k? Head to amyporterfield.com/quiz to take the 3-minute assessment and find your sneaky hidden business bottleneck (+ how to fix!)

Get the six steps that Becca took to create Custom Codey at customcodey.com/amy

Be the first to know about Digital Course Academy - doors open in September! amyporterfield.com/dca

Check out FormWise.AI

MORE FROM BECCA

Learn more about Becca’s course: insidethesquare.co

Follow Becca on Instagram: @thinkinsidethesquare

MORE FROM ME

Follow me on Instagram @amyporterfield

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