Coming soon! You might not have heard of Total Quality Management (TQM) but you no doubt have encountered pre-packaged performance improvement programs like it. What happens when the promises and rhetoric surrounding such a program exceed the realities of its implementation? Such is the subject of Mark Zbaracki’s “The rhetoric and reality of Total Quality Management” that explored its implementation in several different sites, finding that oftentimes the pressures to maintain organizational legitimacy overtake all other considerations.