Daniel Crosby is a psychologist, behavioral finance expert, and asset manager who applies his study of market psychology to everything from financial product design to security selection. He is also a New York Times and USA Today bestselling author of the Behavioral Investor and Personal Benchmark.

Daniel was named one of the "12 Thinkers to Watch" by Monster.com, a "Financial Blogger You Should Be Reading" by AARP and in the "Top 40 Under 40" by Investment News.

In this episode we discuss the following:

• Our lives will tend to be as rich or poor as the lives of our friends. We mimic each other to an astonishingly high degree, and the people we surround ourselves with is predictive of who we are and where we’re going.
• “Show me your money and I’ll show you your values.” It’s easy to say we value health, while spending a sizeable portion of our income on fast food. By analyzing where we spend our money, we can see what we truly value.

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