Ahead of the Game Creativity in Digital Transformation
As an experience architect for Accenture Interactive (ASGR region), Brian Corish has access to, what he calls, "the greatest toy set in the world". He and host Will Francis discuss how digital transformation is not about rushing into new technologies for the sake of it. Rather it is a transformation of mindset and culture, which is aided by creativity and attention to the customer. Brian also joined the DMI for a webinar on this topic, specifically discussing the aspect of people culture.
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