Ju Rhyu Sold Her Business, Hero Cosmetics, for $630 Million. Here’s her Playbook for the Life Changing Acquisition (Part 1)

This is Ju Rhyu for Female Startup Club

Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! I’m coming to your ears from Sydney Australia and it is a beautiful sunny day over here. If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet someone very very special. Ju Rhyu. She’s the founder of a company called Hero Cosmetics. Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn’t hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it’s well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we’re digging into something VERY different and exciting and crazy. It’s her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it’s rare that we get to learn from someone who’s actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we’re in for a real treat today.

And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. Last week I shared something completely left of field to my usual content online - very personal - very gross - and it has just exploded online! I’m talking millions of views, thousands of followers, hundreds of new subscribers and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It’s free to use. It’s just a time investment. And it’s worth it. So go check out the video and then DM me if you wanna chat about your Tiktok strategy! Because I’m thinking about doing some solo episodes where I break down some key strategies and answers some questions.

Alrighty let’s do this! This is Ju for Female Startup Club.

Check the video out here: https://www.tiktok.com/@dooneroisin

LINKS WE MENTION:

Hero Cosmetic’s Website 

Hero Cosmetic’s TIkTok

Hero Cosmetic’s Instagram

Ju Rhyu’s Instagram

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