25. Listen before featuring diverse talent in your next video, photo, and or content shoot

Representation matters. It isn’t enough to just have representation of the talent in front of the camera. It is just as important to have representation and or expertise behind the camera that is poised to capture diverse talent in the proper light (pun intended).

Remember, the people you serve need to see themselves or who they aspire to be reflected in the visual imagery your brand puts forth. If your brand regularly publishes imagery of diverse communities that they don’t think is flattering, then they will get the message that they don’t belong with you. The effort you put into securing representative talent won’t yield the results you like if people are disappointed with the imagery.

The next time you and your team start preparing for a photo, video, or content shoot that features and includes diverse talent, it is imperative that you take the time to give proper thought to these roles behind the camera to ensure you get a final product all can be pleased with.

Get the episode transcript here

ElleUK Wakanda Forever Cover: https://twitter.com/ELLEUK/status/1575763902121803776/photo/1

Elle Brasil Viola Davis Cover:

https://twitter.com/ellebrasil/status/1570475582160240640/photo/1

Vogue Simone Biles Cover: https://twitter.com/BritniDWrites/status/1281713398963564544/

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