Our guest today is Sharath Kowligi, the director of Ad Monetization at GameHouse and advisor to Rocketship HQ. Sharath works on improving monetization and yield for a portfolio of over 35 apps, and no, that is not a typo. Sharath has an incredible wealth of experience both on monetization as well as user acquisition and growth. In the past, he managed user acquisition and growth for Bash Gaming, where he worked alongside me. Bash Gaming was acquired for 170 million.

Sharath also worked for Pretty Simple and has advised many companies on different aspects of growth. Something that Sharath has done an incredible amount of work on, has been App Store testing. He has run over 200 app store conversion experiments and that's what I'm excited to dive into with him today.

Key Highlights:

🔎 Why most apps don't run app store tests.
🤔 How Google Play store has become so much more important than about 5 years ago.
🚀 For an app that’s never tested anything before, where Sharath recommends beginning.
🆕 How Sharath and his team uncovered a ‘new and interesting’ idea for an icon that was a big win.
💡 How Sharath recommends generating ideas for experiments.
🎨 Why dramatically different designs sometimes have no impact on metrics.
📁 How a cadence of testing helps teams gain respect for each other - and how it helps avoid a culture of red button-green button testing.
🤝 How to run effective team meetings.
🤷‍♂️ How Sharath recommends testing if Android results are portable to iTunes.
🔥 What metrics Sharath recommends using to evaluate results of AB tests.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/learnings-from-200-app-store-conversion-tests-with-sharath-kowligi-head-of-ad-monetization-at-gamehouse/

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http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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