Eric Sim: The Branding Strategy Every Finance Professional Needs

In this episode of The Blunt Dollar, I sit down with Eric Sim, former UBS Managing Director turned author, educator, and personal branding expert. 

Eric’s journey is anything but typical. He started helping his father at a hawker stall in Singapore and rose to one of the top roles in global banking. Then he pivoted again to build a personal brand that reaches millions on LinkedIn.

We talk about:
📈 How Eric built a personal brand while still working in investment banking
📉 Why many finance professionals make branding mistakes (and how to fix them)
🧠 The power of storytelling and small actions in career growth
💬 The underrated strategy of writing to unlock new opportunities
🔁 What it means to build a “portfolio career” and future-proof your skills
👥 And how real-world relationships are still the most powerful growth hack

Eric shares how small, consistent actions helped him build not just a brand but a life filled with meaning, connection, and opportunity (and how you can do the same).

If you're a finance professional wondering how to evolve, grow, or pivot, this episode is for you.

Oh, and if you haven't already... subscribe to The Blunt Dollar for more raw and honest finance conversations.

New episodes drop every other week! Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

And last, but not least, don't forget to follow me on LinkedIn: https://www.linkedin.com/in/ignacio-ramirez-moreno-cfa/

Enjoy the episode!

Disclaimer: This podcast is for informational and educational purposes only. It does not constitute financial, investment, or legal advice. Listeners should consult a qualified financial professional before making any financial decisions.