

The revival of print magazine?
Dec 11, 2024
Print magazines are making a surprising comeback, especially among Gen Z, who now see them as luxury items. This revival is spurred by consumer preferences shifting back to nostalgic, high-quality content. The discussion highlights the parallels with vinyl records and how brands are adapting their marketing strategies. Despite the digital age's dominance, there's a balance emerging between print and digital consumption, as many seek refuge from digital fatigue. Quality over quantity reigns supreme in this new landscape.
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Magazines Return to Print
- Bloomberg Businessweek relaunched a monthly print edition after 94 years in July 2024.
- Other magazines like Field & Stream, Nylon, Savour, Sports Illustrated, and Vice also revived their print editions.
The Atlantic's Print Increase
- The Atlantic increased its print issues from 10 to 12 annually.
- This signifies a resurgence in print magazine popularity.
Nylon's Biannual Print
- Nylon, a pop culture and fashion magazine, returned to print in April 2024 on a biannual basis.
- It had previously shifted to fully digital output in 2017.