Business Daily Miishe Addy: From Silicon Valley to Accra
Dec 5, 2025
Miishe Addy, a Harvard-educated entrepreneur, shares her journey from founding a startup in Silicon Valley to co-founding Jetstream Africa in Ghana. She discusses the challenges of logistics in African trade and how Jetstream aggregates cargo to reduce costs for SMEs. Miishe contrasts the funding landscape between Silicon Valley and Africa, emphasizing her commitment to mentoring women in business. She also reflects on her diaspora roots and the importance of serving Ghana through innovation and empowerment.
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A Different Energy In Accra
- Miishe Addy describes arriving in Accra from San Francisco and feeling a palpable energy and communal culture.
- She contrasts Accra's communal atmosphere with Silicon Valley's more individualistic vibe.
Coconut Yogurt And A Logistics Problem
- Miishe recounts trying to export her coconut-based product to Lagos and discovering there was no formal supply chain for small businesses.
- That logistical roadblock drove her to build a solution rather than persist with export attempts alone.
Why Intra‑Africa Trade Is Expensive
- Moving goods within Africa can be costlier and slower than shipping via Europe due to circuitous routes and limited intra-African flights.
- Logistics economics depend on volume, so aggregating SME cargo can unlock cost savings and enable trade.