Media Path Podcast Getting Rock On The Radio & The Peak Era Of Music Marketing with Paul Rappaport
For 33 1/3 years, Paul Rappaport made history as a rock promotions kingpin at Columbia Records, shaping pathways for the biggest artists of the ’70s, 80s and ’90s to find their audience. Paul has penned 'Gliders Over Hollywood: Airships, Airplay, and the Art of Rock Promotion', a memoir that captures the creative fun and the rich, human connection at the heart of the record business in its golden era.
Paul shares stories of big-budget, wildly innovative stunts, like painting a radio station pink for Pink Floyd, sending a terrifying “alien invasion like” laser beam across Los Angeles skies for Blue Oyster Cult and jumping through every station relationship hoop to land Mick Jagger, out of the box, at number one on the charts! Paul reports that in the records and radio world, it was friendships and reciprocity that made the engines hum.
Paul shares stories of his heart-to-hearts with Bob Dylan, Billy Joel, Bruce Springsteen, and Mick Jagger and of his one-of-a-king thank you gift from Pink Floyd… an opportunity to join them on stage in London to shred and trade guitar licks with David Gilmour on Run Like Hell!
With a deep reverence for music and the artists who shaped his world view, Paul reflects on the chance he was given to be a part of the effort alongside his boyhood heroes and to help them share their work with the world.
Music is ever-evolving and to get radio stations on board with new sounds, Paul would often grab everyone from neighborhood radio stations and record stores and personally initiate them to the glory that is Billy Joel or Bruce Springsteen live and in concert. It worked! He arranged one-on-one interviews, including the time Philadelphia radio personality Helen Leicht looked into the eyes of Paul McCartney and broke into tears. Sir Paul jumped up and pulled her into a hug. Beatles up close are sob inducing. He gets it.
Co-host Weezy, also a radio/records veteran, talks shop with Paul, remembering warmly the kooky and collaborative crusade to celebrate and share the music. They also discuss the future of terrestrial radio. Is there one?
In our current media segment, Fritz and Weezy discuss The Law According To Lidia Poet and Titans: The Rise of Hollywood, both on Netflix.
Path Points of Interest:
The Law According To Lidia Poet on Netflix
Titans: The Rise of Hollywood on Netflix
Helen Leicht Interviews Sir Paul McCartney On WXPN - 8/29/13